Innovation Directors and Managers and senior officials from twelve OCTs governments gathered for OCTA Innovation’s two-day workshop at La Vue Boutique Inn, Anguilla 11-12 October on the theme of Innovation for Growth in the tourism sector. The participants, including EU tourism experts shared a variety of innovation activities, methodologies and techniques attractive to the OCTs’ current markets and with the intention of capturing new ones.
Congratulations to Bren Romney, Innovation Director of Anguilla for well organised, engaging thematic workshop in Innovation for Tourism Growth.
Anguilla’s thematic workshop “Innovation for Tourism Growth” was great opportunity to work again with Sherma Hodge, Innovation Manager from Anguilla with whom cooperation started nearly five years ago. Jude Huston, Innovation Director of Sint Maarten was another member of the initial core innovation team. So glad working together again.
OCTA Innovation Thematic workshop “Innovation for Tourism Growth” was held in Anguilla 11-12 of October. In was held in the Caribbean month of Tourism. However, it’s reach was global, having participants and speakers from all sides of world including French Polynesia and Wallis et Futuna, Pacific ocean Overseas Countries and Territories.
Nice example of sharing good practice, when on World Tourism Day St Maarten promotes Saba pride in its tourism product and the cleanness of its neighbor Saba Read more
We thank to Bren Romney and to his team for great cooperation for having well organised, successful OCTA Innovation Thematic Workshop in Anguilla on 11-12 of October 2018.
Innovation and creativity in the tourism sector can make the European Union’s Overseas Countries and Territories more competitive in the international market and more resilient to destructive weather phenomena such as hurricanes. It is theme of a two-day workshop in Anguilla, 11-12 October organised by OCTA Innovation and hosted by the Government of Anguilla.
“Island destinations that have identified and implemented innovative solutions, creative attractions and visitor services tend to be more successful in securing constant growth and overcoming geopolitical issues and natural disasters,” says Milan Jezic von Gesseneck, OCTA Innovation’s Team Leader. “Time has come ask the right questions and find new answers to how OCT governments can best foster innovation in tourism. OCTs should not be copycats for other countries’ innovation policies; OCTs need to find their own way.”
The event’s organisation has been guided by the advice of Mr. Victor Banks, Hon. Chief Minister, Government of Anguilla and Mrs Tracy Knight, OCTA Vice-President of the Overseas Countries and Territories Association (OCTA). Mr Bren Romney, Innovation Manger in Anguilla and his team have also been instrumental in its preparation.
A focus will be innovative individual attractions and accommodation in OCTs to enhance the visitor experience. The introduction of the innovations in digital technology to the sector have the potential to attract the expanding millennial market.
Renowned tourism experts Anne-Mette Hjalager and James MacGregor and innovation expert, Milan Jezic von Gesseneck will lead the debate. The ambition is to put forward innovative tourism initiatives which at the same time safeguard natural resources and enable the OCTs to be resilient to forces that can reduce visitor arrivals. They include hurricanes and sea level rise caused by global warming.
The workshop also aims is to give rise to innovation activities, methodologies and techniques that will be attractive to both OCTs’ current source markets as well as attracting new market segments. “Collaboratively we will re-think the OCT innovation policies portfolios. We will critically and creatively address the ways that OCT governments can take on the most efficient way the advantages of the unique potentials in the OCTs’,” says Milan Jezic von Gesseneck.
Anguilla two days thematic workshop was held in line with OCTA Innovation’s mission which is to strengthen sustainable development through innovation for economic development and diversification, to improve regional and global competitiveness of the European Union’s Overseas Countries and Territories (OCTs).
In most OCTs, tourism is a major opportunity for development and growth. But not any type nor visitor volume respond to the goals of the OCTs and their populations. Innovative and creative tourism activities, facilities and services as an effective way to compete in the larger international tourism marketplace have been discussed. Workshop initiated and highlighted relevance of tailored innovative solutions, creative attractions and visitor services to be more successful in securing constant growth and overcoming geopolitical issues and natural disasters.
Tahiti, 28 Septembre 2018
Cette année, l’Organisation Mondiale du Tourisme (OMT) a placé cette journée sous le thème du « Tourisme et la transformation numérique ». La transformation numérique désigne le processus qui permet aux entreprises d’intégrer toutes les technologies digitales disponibles au sein de leurs activités. Les changements dans les attentes des clients et les tendances mondiales obligent le secteur du tourisme à adapter les modèles d’entreprise et d’exploitation et à se tourner de plus en plus vers le numérique en vue d’améliorer la satisfaction de la clientèle et la performance opérationnelle. Le numérique permet une meilleure vision de l’audience, augmente la visibilité et renforce les canaux de ventes.Le Programme