St Helena – new tourist location
Since 1502, the remote island of St Helena in the South Atlantic was accessible only by sea. Over the centuries, we have been visited by many of the great minds of renown in social, political and scientific spheres. Captain Cook, Captain Blight, Darwin, Napoleon, Dinizulu, Halley and many others came to our shores. In the coming months, people from all over the world will be able to visit the island by air. It is great opportunity for us to develop a sustainable economy.
What we want to do is to make sure that we develop the economy for the benefit of all in an innovative way. This is very challenging but by working in partnership with the Association of Overseas Countries and Territories, we hope to systematically develop a process whereby each aspect of the environment we develop is monitored, measured and supported. It is one of rare opportunities left in the world, where the economy has not yet been exposed to the wider world and we are going to muster all the support that we can get, on-island and off-island, to ensure that it is a great story and positive story and show how tourism can enhance the well-being of everyone in the community.
With a tourism offering which encompasses adventure, particularly marine-based, extraordinary heritage & culture and beautiful diverse landscapes, we expect discerning visitors from all around the world to take the opportunity to explore an island previously only accessible after a five-day sail. There is much work to be done to bring St Helena to its true potential and to achieve this we will focus on supporting projects which bring about sustainable and incremental growth.