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Mr. Kai Partale is a Consultant for tourism & hospitality development and management, providing services in strategy consulting, investment promotion, destination marketing, human resources and sustainable development. Kai has over 15 years highly practical experience in the tourism industry and conducted work assignments for tourism operators and governments, the European Commission, United Nations, and the German Development Cooperation in Europe, Asia, Middle East, and Africa.
Developing tourism brings a few challenges aside, due to consumer markets change and destinations facing tougher competition. They are improving the quality of accommodations, infrastructures and services and are more concerned with sustainability. Given these aspects and to ensure a high level of visitor satisfaction, for tourism enterprises it requires a rethinking to existing ways of doing business and innovative considerations in order to maximise their business opportunities.